Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing: v.23 (Advances in International Marketing) (Advances in International Marketing, 23)

by ShaomingZou (Editor), ScottSwan (Author)

• New

  Hardcover
  2012

  $225.13

  Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.