by PatrickDixon (Author)
From the man the Wall Street Journal describes as a 'global change guru', more than one hundred of the trends that touch every aspect of our lives. Patrick Dixon looks at how the future will be Fast, Urban, Tribal, Universal, Radical and Ethical - a future of boom and bust and great economic change as the emerging markets grow up; a future of great advances in medicine and also greater threats from viral epidemics; a future of political shocks and greater conflicts; a future in which people will strive for more privacy and businesses will change the way they relate to their staff and their customers; a future in which there will be driverless cars and solar power generated in the desert will power cities thousands of miles away. In short, with great perception and insight, Patrick Dixon highlights the risks that a future-proof business needs to be aware of, and what to prepare for if it is to prosper and survive in a world where customers and markets, politics and demographics, technology and skills, and opportunities and choices will be very different.
Format: Illustrated
Pages: 352
Edition: Main
Publisher: Profile Books
Published: 27 Aug 2015
ISBN 10: 1781254974
ISBN 13: 9781781254974
Book Overview: The way the world is changing - the trends everyone is interested in and which businesses must take account of if they are to survive and prosper in the future From the author of Futurewise