The Caterpillar Factory: Kick Start Your Career in the PR Business

by VyvyanKinross (Author)

• Used

  Paperback
  2013

  $3.23

  The Caterpillar Factory offers a account of the approach, skills and processes needed to build a successful career in today's booming PR business. It sets out the links in the PR business chain, from consultancy models to winning new clients, and from exploiting the news agenda to preparing clients for a successful media interview.