TV's Betty Goes Global: From Telenovela to International Brand (Reading Contemporary Television)

TV's Betty Goes Global: From Telenovela to International Brand (Reading Contemporary Television)

by Janet McCabe (Editor), Kim Akass (Author)

Synopsis

Premiering in 2006, the award winning US hit show "Ugly Betty", is an incarnation of a global phenomenon that started as a Colombian telenovela, "Yo soy Betty, la fea", back in 1999. This book about how television formats go global asks what the "Betty" phenomenon can tell us about the international circulation of locally produced TV fictions.

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More Information

Format: Paperback
Pages: 272
Publisher: I.B.Tauris
Published: 01 Oct 2012

ISBN 10: 1780762674
ISBN 13: 9781780762678