TV's Betty Goes Global: From Telenovela to International Brand (Reading Contemporary Television)

by Janet McCabe (Editor), Kim Akass (Author)

• New

  Paperback
  2012

  $33.43

  Premiering in 2006, the award winning US hit show Ugly Betty , is an incarnation of a global phenomenon that started as a Colombian telenovela, Yo soy Betty, la fea , back in 1999. This book about how television formats go global asks what the Betty phenomenon can tell us about the international circulation of locally produced TV fictions.