Rural Tourism and Enterprise: Management, Marketing and Sustainability (CABI Tourism Texts)

by Michael Evans (Contributor), Crispin Dale (Contributor), Ade Oriade (Editor), Crispin Dale (Contributor), Michael Evans (Contributor), Dr Peter Robinson (Editor), Dr Anahita Malek (Contributor), Dr Ainurul Rosli (Contributor), Dr Abiodun Elijah Obayelu (Contributor), Steve Gelder (Contributor), Sine Heitmann (Contributor), Caroline Wiscombe (Contributor), Neil Robinson (Contributor), Crispin Dale (Contributor), Roya Rahimi (Contributor), Dr Weng Marc Lim (Contributor), Dr Vivienne Saverimuttu (Contributor), Dr Solomon Olorunfemi Olubiyo (Contributor), Dr Sandy Ryder (Contributor), Dr Sammy Li (Contributor), Dr Peter Wiltshier (Contributor), Dr Nikolaos Stylos (Contributor), Dr Maria Granados (Contributor), Dr Maria Estela Varua (Contributor), Dr Lucy Maynard (Contributor), Dr Jane Chang (Contributor), Dr Fabio Carbone (Contributor), Dr Elizabeth Heyworth-Thomas (Contributor), Dr Charles Dobson (Contributor), Dr Asia Alder (Contributor), Tony Greenwood (Contributor)

• New

  Paperback
  2017

  $52.47

  Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.