Research Themes for Events

by PeterRobinson (Editor), Gayle Mc Pherson (Editor), David Mc Gillivary (Editor), RebeccaFinkel (Editor)

• New

  Hardcover
  2013

  $96.59

  Events Management as a subject has been well documented from a practical angle, but this is the first book to cover events from a research perspective. Subjects on consumer behaviour, authenticity and new technologies are included, and the research angle is covered by addressing key concepts, theories and discussions centring on these subjects.