by Arch G . Woodside (Editor), Mark S . Glynn (Author)
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.
Format: Hardcover
Pages: 360
Publisher: Emerald Group Publishing Limited
Published: 04 Apr 2012
ISBN 10: 1780525761
ISBN 13: 9781780525761