Business-to-Business Marketing Management: Strategies, Cases and Solutions: 18 (Advances in Business Marketing & Purchasing) (Advances in Business Marketing and Purchasing)

by Arch G . Woodside (Editor), Mark S . Glynn (Author)

New
Hardcover
2012
$237.79

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.

Synopsis

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.

$237.79

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 360
Publisher: Emerald Group Publishing Limited
Published: 04 Apr 2012
ISBN 10: 1780525761
ISBN 13: 9781780525761

Business-to-Business Marketing Management: Strategies, Cases and Solutions: 18 (Advances in Business Marketing & Purchasing) (Advances in Business Marketing and Purchasing)

New

$237.79

Synopsis

$237.79

More Information