Measurement and Research Methods in International Marketing: 22 (Advances in International Marketing)

by Charles R . Taylor (Editor), Manfred Schwaiger (Editor), Marko Sarstedt (Author)

• New

  Hardcover
  2011

  $174.75

  Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.