Strategic Marketing in Tourism Services

by RonaldE.Goldsmith (Editor), RodoulaH.Tsiotsou (Author)

New
Hardcover
2012
$131.54

Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.

Synopsis

Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.

$131.54

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 350
Publisher: Emerald Group Publishing Limited
Published: 10 May 2012
ISBN 10: 1780520700
ISBN 13: 9781780520704

Strategic Marketing in Tourism Services

New

$131.54

Synopsis

$131.54

More Information