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Digital Marketer (BCS Guides to IT Roles)

Digital Marketer (BCS Guides to IT Roles)

by EileenBrown (Author), Betsy Aoki (Author)

  • Used

    Paperback 2018

    $8.58

  • New

    Paperback 2018

    $23.79
Synopsis

Digital marketing is now essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and array of skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps to advance your digital marketing career.

$8.58

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More Information

Format: Paperback
 Pages: 212
 Publisher: BCS, The Chartered Institute for IT
Published: 12 Nov 2018
ISBN 10: 1780174004
ISBN 13: 9781780174006

Media Reviews
`This title is a must read for those making the transition between traditional marketing practices to digital marketing, and those working with or managing digital marketers. It provides great insight into the fast paced environment and the terms used in the day to day life of a digital marketer, as well as key formulas required to deliver an analytical approach to this discipline. You'll get an excellent foundation of knowledge from this book.' -- Jemma Davis-Smith * Freelance Marketing Expert *
Author Bio
Eileen Brown is CEO of Amastra, a media strategy consultancy. She is the author of the BCS book 'Working the Crowd', a writer on innovation and social business for ZDNet and an international speaker on the Internet of Things, media, online branding, and women in technology. Betsy Aoki is a Senior Technical Program Manager for metrics at Hulu and has previously worked as a Senior Program Manager for Bing and social media at Microsoft. Betsy has been named by ZDNet's Mary Jo Foley as one of Microsoft's Women Worth Watching, and has been listed as one of biztechtoday's top 25 influential business women of Seattle on Twitter.