Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-Services)

Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-Services)

by Hans Ruediger Kaufmann (Author), Agapi Manarioti (Author)

$186.18

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20+ in stock

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Format: Hardcover
Pages: 240
Publisher: Business Science Reference
Published: 17 May 2017

ISBN 10: 1683180127
ISBN 13: 9781683180128