Strategic Marketing for the C-suite: A Review of the Research Literature and its Relevance to Senior Executives: 29 (Foundations and Trends® in Marketing)

Strategic Marketing for the C-suite: A Review of the Research Literature and its Relevance to Senior Executives: 29 (Foundations and Trends® in Marketing)

by David Midgley (Author), David Midgley (Author)

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Format: Paperback
Pages: 214
Publisher: Now Publishers
Published: 30 Oct 2015

ISBN 10: 1680830562
ISBN 13: 9781680830569