HBR's 10 Must Reads on Strategic Marketing (with featured article

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

by Fred Reichheld (Author), Fred Reichheld (Author), Philip Kotler (Author), Harvard Business Review (Author), Clayton M. Christensen (Author), Theordore Levitt (Author)

$39.61

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20+ in stock

More Information

Format: E-BOOK: Adobe Reader
Pages: 224
Publisher: Harvard Business Review Press
Published: 02 Apr 2013

ISBN 10: 1633694577
ISBN 13: 9781633694576