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HBR's 10 Must Reads on Strategic Marketing (with featured article

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

by Fred Reichheld (Author), Fred Reichheld (Author), Theordore Levitt (Author), Clayton M. Christensen (Author), Harvard Business Review (Author), Philip Kotler (Author)

$36.62

Save:$7.84 (18%)

Quantity

20+ in stock

More Information

Format: E-BOOK: Adobe Reader
 Pages: 224
 Publisher: Harvard Business Review Press
Published: 02 Apr 2013
ISBN 10: 1633694577
ISBN 13: 9781633694576