by Robert B. Cialdini (Author), Harvard Business Review (Author), Nick Morgan (Author), Linda A. Hill (Author), Nancy Duarte (Author)
Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing a influence and small, simple tactics that you can use to convince others every day.--
Format: Paperback
Pages: 160
Publisher: Harvard Business Review Press
Published: 05 Dec 2017
ISBN 10: 1633693937
ISBN 13: 9781633693937