Measuring User Engagement (Synthesis Lectures on Information Concepts, Retrieval, and Services)

by Mounia Lalmas (Author), Mounia Lalmas (Author), Elad Yom-Tov (Author), Heather O'Brien (Author)

• Used

  Paperback
  2014

  $11.82

  User engagement refers to the quality of the user experience that emphasizes the positive aspects of interacting with an online application and, in particular, the desire to use that application longer and repeatedly. The focus of this book is how user engagement is currently being measured and various considerations for its measurement.