The Customer-Base Audit: The First Step on the Journey to Customer Centricity

The Customer-Base Audit: The First Step on the Journey to Customer Centricity

by Michael Ross (Author), Michael Ross (Author), Bruce G. S. Hardie (Author), Peter Fader (Author)

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Format: Paperback
Pages: 218
Publisher: Wharton School Press
Published: 01 Nov 2022

ISBN 10: 161363160X
ISBN 13: 9781613631607