Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)

Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)

by Peter Fader (Author)

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Format: Paperback
Pages: 150
Publisher: Wharton School Press
Published: 26 May 2020

ISBN 10: 1613631022
ISBN 13: 9781613631027