Customer-Centric Knowledge Management: Concepts and Applications

by Minwir Mallouh Al - Shammari (Editor)

• New

  Hardcover
  2011

  $193.45

  Provides a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation. It seeks to expand the literature and business practices and contributes to the dynamic and emerging fields of organisational knowledge management, customer relationship management, and information and communication technologies (ICTs).