Customer Relationship Management and the Social and Semantic Web: Enabling Cliens Conexus

by JoaoVarajao (Editor), RicardoColomo-Palacios (Editor), PedroSoto-Acosta (Editor)

• New

  Hardcover
  2011

  $214.70

  Provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields. Providing a forum for the exchange of research ideas and practices, this is a reference convergence point for professionals, managers, and researchers in the CRM field together with IT professionals.