Dictionary of Advertising and Marketing Concepts

by Arthur Asa Berger (Author), Fred S . Goldberg (Foreword)

New
Illustrated
2013
$41.32

In concise entries, this dictionary analyses ideas and concepts about advertising and its social, economic, psychological and cultural significance.

Synopsis

In concise entries, this dictionary analyses ideas and concepts about advertising and its social, economic, psychological and cultural significance.

$41.32

Quantity

5 in stock

More Information

Format: Illustrated
Pages: 144
Edition: 1
Publisher: Routledge
Published: 30 Oct 2013
ISBN 10: 1611329868
ISBN 13: 9781611329865

Dictionary of Advertising and Marketing Concepts

New

$41.32

Synopsis

$41.32

More Information