Dictionary of Advertising and Marketing Concepts

by Arthur Asa Berger (Author), Arthur Asa Berger (Author), Arthur Asa Berger (Author)

New
Hardcover
2013
$143.36

In concise entries, this dictionary analyses ideas and concepts about advertising and its social, economic, psychological and cultural significance.

Synopsis

In concise entries, this dictionary analyses ideas and concepts about advertising and its social, economic, psychological and cultural significance.

$143.36

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More Information

Format: Hardcover
Pages: 143
Edition: 1
Publisher: Routledge
Published: 31 Aug 2013
ISBN 10: 161132985X
ISBN 13: 9781611329858

Dictionary of Advertising and Marketing Concepts

New

$143.36

Synopsis

$143.36

More Information