Advanced Technologies Management for Retailing: Frameworks and Cases

by HarryTimmermans (Editor), EleonoraPantano (Editor)

• New

  Hardcover
  2011

  $208.31

  Explores a range of topics that contribute to understanding consumers' behaviour in new computer-aided retailing environments, and how this influences buying behaviour while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.