Cases on Innovations in Educational Marketing: Transnational and Technological Strategies

by SiranMukerji (Editor), PurnenduTripathi (Editor)

• New

  Hardcover
  2011

  $218.88

  Addresses the prominent issues involved in marketing these new educational approaches that are revolutionising the entire education sector. The institutions highlighted in these cases are emerging as educational corporate entities with a bouquet of academic programmes as products endeavouring to augment their presence worldwide with innovative technological and transnational strategies.