by Alf H . Walle (Author)
Deals with the various key issues involving the increased participation of the private sector within cultural tourism. This book focuses on marketing thought and its implications in regard to cultural tourism. It seeks to help host communities and their advocates to become familiar with and comfortable within a private sector context.
Format: Hardcover
Pages: 218
Publisher: Information Age Publishing
Published: 01 Dec 2009
ISBN 10: 1607523590
ISBN 13: 9781607523598