Marketing Strategy in Play: Questioning to Create Difference (AGENCY/DISTRIBUTED)

by Mark Hill (Author)

• New

  Paperback
  2010

  $18.50

  Suitable for serious practitioners interested in breaking from the familiar ways of doing things and in search of approaches to stimulate their own thinking that is effective for any organization large or small, this title explains marketing thinking and how to cultivate it, and the ways in which marketplace differences are created.