by David Funk (Author), Anne Marie Levis (Author)
Presents a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map[trademark], a simple visual diagram of how brands function throughout an organization. This title is suitable for those who understand the need to differentiate their organization from competitors.
Format: Paperback
Pages: 132
Edition: 1
Publisher: Business Expert Press
Published: 30 Sep 2009
ISBN 10: 1606490583
ISBN 13: 9781606490587