Key Shifts in International Business: Adjusting to a New World

by Michael R . Czinkota (Author), IlkkaA.Ronkainen (Author), Masaaki ( Mike ) Kotabe (Author)

New
Paperback
2009
$18.39

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.

Synopsis

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.

$18.39

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More Information

Format: Paperback
Pages: 378
Publisher: Business Expert Press
Published: 20 Apr 2009
ISBN 10: 1606490354
ISBN 13: 9781606490358

Author Bio

Michael R. Czinkota works in the international marketing field at Birmingham and at Georgetown University. Ilkka A. Ronkainen has served on the Georgetown faculty for the past 28 years teaching in the areas of international business and marketing. Masaaki Kotabe holds the Washburn Chair Professorship in International Business and Marketing at the Fox School of Business at Temple Univ.