by TamerCavusgil (Author), Gary Knight (Author)
Helps managers and scholars understand the born-global phenomenon. This book offers a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises.
Format: Paperback
Pages: 128
Publisher: Business Expert Press
Published: 30 Jun 2009
ISBN 10: 1606490125
ISBN 13: 9781606490129