Born Global Firms: A New International Enterprise

by TamerCavusgil (Author), Gary Knight (Author)

New
Paperback
2009
$18.24

Helps managers and scholars understand the born-global phenomenon. This book offers a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises.

Synopsis

Helps managers and scholars understand the born-global phenomenon. This book offers a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises.

$18.24

Save:$4.72 (21%)

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10 in stock

More Information

Format: Paperback
Pages: 128
Publisher: Business Expert Press
Published: 30 Jun 2009
ISBN 10: 1606490125
ISBN 13: 9781606490129