Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

by NealM.Burns (Editor), TerryDaugherty (Editor), Matthew S . Eastin (Editor)

• New

  Hardcover
  2010

  $304.94

  Bridges the gap between professional and academic perceptions of advertising in fresh media environments through defining the evolution of consumerism within the context of media change. It offers coverage of practical issues related to consumer power shifts and economic issues related to media exposure.