Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption (Premier Reference Source) (Advances in Electronic Commerce)

by HumphryHung (Editor), Y.H.Wong (Editor), VincentCho (Editor)

• New

  Illustrated
  2009

  $226.26

  Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers.