Customer Knowledge Management: People, Processes, and Technology

by Minwir Al - Shammari (Editor)

• New

  Illustrated
  2009

  $190.31

  Customer knowledge is becoming the competitive asset in e-business that enables companies to serve each customer in his/her preferred way, and to nurture profitable and durable customer relationships. This book introduces an integrated approach to analyzing and building customer knowledge management synergy for sustainable competitive advantage.