Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World (Premier Reference Source)

by Mila Gasco - Hernandez (Editor), TeresaTorres-Coronas (Editor)

• New

  Illustrated
  2009

  $227.62

  Intends to promote understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering topics such as city branding, export promotion, and industry marketing, this comprehensive book looks into effective marketing initiatives for city development.