Handbook of Research on Mobile Marketing Management (Advances in E-Business Research Series (Aebr) Book)

by KeyPousttchi (Editor), Dietmar G . Wiedemann (Editor)

New
Illustrated
2009
$336.76

Provides a compelling and relevant collection of innovative mobile marketing practices. It provides more than 25 insightful articles by international experts, and is a critical resource for advertisers, researchers, and academics.

Synopsis

Provides a compelling and relevant collection of innovative mobile marketing practices. It provides more than 25 insightful articles by international experts, and is a critical resource for advertisers, researchers, and academics.

$336.76

Quantity

20+ in stock

More Information

Format: Illustrated
Pages: 584
Edition: Illustrated
Publisher: IGI Global
Published: 15 Nov 2009
ISBN 10: 1605660744
ISBN 13: 9781605660745

Handbook of Research on Mobile Marketing Management (Advances in E-Business Research Series (Aebr) Book)

New

$336.76

Synopsis

$336.76

More Information