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Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis: 31 (Foundations and Trends in Marketing)

Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis: 31 (Foundations and Trends in Marketing)

by Dawn Iacobucci (Author), Dawn Iacobucci (Author), Deidre L. Popovich (Author), Georgios A. Bakamitsos (Author)

$65.06

Quantity

10 in stock

More Information

Format: Paperback
 Pages: 106
 Publisher: Now Publishers Inc
Published: 01 Dec 2015
ISBN 10: 160198913X
ISBN 13: 9781601989130