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Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems (Foundations and ... (Foundations and Trends® in Marketing)

Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems (Foundations and ... (Foundations and Trends® in Marketing)

by Berend Wierenga (Author), Berend Wierenga (Author), Gerrit H. Van Bruggen (Author), Gerrit H. Bruggen (Author)

$147.04

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1 in stock

More Information

Format: Paperback
 Pages: 138
 Publisher: Now Publishers Inc
Published: 16 Jul 2010
ISBN 10: 1601983689
ISBN 13: 9781601983688