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Market Response and Marketing Mix Models: Trends and Research Opportunities (Foundations and Trends (R) in Marketing): 14 (Foundations and Trends® in Marketing)

Market Response and Marketing Mix Models: Trends and Research Opportunities (Foundations and Trends (R) in Marketing): 14 (Foundations and Trends® in Marketing)

by Douglas Bowman (Author), Hubert Gatignon (Author)

$74.34

Quantity

10 in stock

More Information

Format: Paperback
 Pages: 90
 Publisher: Now Publishers Inc
Published: 23 Apr 2010
ISBN 10: 1601983549
ISBN 13: 9781601983541