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Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)

Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)

by Perry Marshall (Author), Keith Krance (Author), Thomas Meloche (Author)

  • Used

    Paperback 2017

    $3.22
Synopsis

NEW CUSTOMERS ARE WAITING...
FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after--10 seconds later, 10 minutes later, and in the following days and weeks.
You'll discover how to:

  • Maximize your ad ROI with newsfeeds, videos, and branded content
  • Create custom audiences from your contact lists, video views, and page engagement
  • Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
  • Boost your Facebook ads using the Audience Network and Instagram
  • Follow the three-step formula for successful video ads
  • Maximize campaigns and increase conversions on all traffic to your website
  • Track and retarget engaged users by leveraging the Power of the Pixel
  • Make every page on your website 5-10 percent more effective overnight
If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth--as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S.' blessing.
--Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.

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More Information

Format: Paperback
 Pages: 268
 Edition: Third
 Publisher: Entrepreneur Press
Published: 07 Dec 2017
ISBN 10: 159918611X
ISBN 13: 9781599186115
Book Overview:

  • Promotion to author's combined, highly targeted subscriber base reach 400,000 small business owners and 100,000 combined social following
  • Krance's podcast Perpetual Traffic is downloaded 100,000 times each month
  • Promotion to Digital Marketer's subscriber base of 600,000 small business owners and it's 250,000 unique monthly visitors
  • Book launch web event will coincide with an online course and participation of notable social media marketing experts
  • Marshall has an extensive online platform reach-list of 200,000+ interested in online advertising, 20,000+ specifically interested in Facebook, and 60,000+ who actively respond to author communications
  • Krance's list of Facebook management clients include Clayton Morris (Fox News and Friends Anchor), Lurn.com, Richard Kiyosaki, DollarBeardClub.com, John C. Maxwell, the Mindvalley.com brand family, to name a few

    • Author Bio
    Perry Marshall is the #1 author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax. His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Dan Kennedy, Harvey Mackay and Les Brown. He's consulted in over 300 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.

    Keith Krance is the president of Dominate Web Media, an internet marketing consultant company dedicated to helping businesses get more traffic and customers using social media marketing. He has helped thousands of business owners and entrepreneurs build their brand and authority fast.

    Thomas Meloche is the founder and president of Procuit Inc. He has more than 25 years of experience starting, building, and selling commercial software products and software companies. He has launched multiple successful startups, including Menlo Associates LLC and the Menlo family of companies. Meloche participated in building Arbor Intelligent Systems, Inc. selling it to AppNet, Inc. and participating in the successful IPO. He is a graduate of the University of Michigan with a B.S. in Computer Science.