The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

by Craig Simpson (Author), Craig Simpson (Author), Brian Kurtz (Primary Contributor)

• New

  Paperback
  2016

  $15.34

  Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Features lessons and takeaways based on lessons from advertising legends of the Mad Men era --