Entrepreneurs and small business owners are given a succinct, no B.S. education on today's affluent market. Kennedy groups the affluent into three segments -- the ultra-affluent, affluent, and mass-affluent -- and offers pragmatic sales strategies and tools guaranteed to cash in on each one. Case studies are sourced from hundreds of successful Glaz
Format: Paperback
Pages: 428
Edition: 2nd Revised edition
Publisher: Entrepreneur Press
Published: 02 Apr 2015
ISBN 10: 1599185369
ISBN 13: 9781599185361