No B.S. Marketing to the Affluent

No B.S. Marketing to the Affluent

by Kennedy (Author), Nanton (Author)

Synopsis

Entrepreneurs and small business owners are given a succinct, no B.S. education on today's affluent market. Kennedy groups the affluent into three segments -- the ultra-affluent, affluent, and mass-affluent -- and offers pragmatic sales strategies and tools guaranteed to cash in on each one. Case studies are sourced from hundreds of successful Glaz

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More Information

Format: Paperback
Pages: 428
Edition: 2nd Revised edition
Publisher: Entrepreneur Press
Published: 02 Apr 2015

ISBN 10: 1599185369
ISBN 13: 9781599185361