No B.S. Brand-Building by Direct-Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It

by Dan S Kennedy (Author)

• New

  Paperback
  2014

  $13.13

  Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make--first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Kennedy, with the sup