by ThorstenBlecker (Editor), Gerhard Friedrich (Editor)
Mass customization is a business strategy that aims at satisfying an individual customer's needs with near mass production efficiency. This work provides the research on IT systems for mass customization. It describes the solutions, tools, and concepts needed for successful realization of these systems
Format: Illustrated
Pages: 332
Edition: Illustrated
Publisher: IGI Global
Published: 15 Mar 2007
ISBN 10: 1599040395
ISBN 13: 9781599040394
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