Tampa and St. Petersberg (Moon Handbooks)

by Laura Reiley (Author)

• Used

  Paperback
  2008

  $11.87

  Writer and Tampa resident Laura Reiley offers her unique perspective on Tampa and St. Petersburg, from exploring the Salvador Dali Museum to enjoying the quirky Gasparilla Pirate Fest. Reiley includes trip strategies for a variety of travellers, such as a 'Nature Lovers Tour' and 'Tampa Sports', covering the Yankees spring training. Including expert advice on the Museum of Science and Industry, Busch Gardens, and nightlife in historic Ybor City, Moon Tampa & St. Petersburg gives travellers the tools they need to create a more personal and memorable experience.The target demographic for Moon Handbooks and Moon Metro is the 'frequent traveller'. These travellers take 5 or more trips each year and have a household income exceeding GBP 38,000. This demographic is over 40 per cent of UK travellers, and more than other segments of the marketplace, these frequent travellers use the Internet to research and plan trips. They are more educated and have more international travel experience than any other travel demographic group. These travellers report using a number of off-line sources for travel information in addition to the Internet; the most popular off-line source is 'friends, family and co-worker'; the second most popular source is 'travel guides, books, and magazines'.