Archaeology Is a Brand!: The Meaning of Archaeology in Contemporary Popular Culture

Archaeology Is a Brand!: The Meaning of Archaeology in Contemporary Popular Culture

by Cornelius Holtorf (Author), Cornelius Holtorf (Author)

Synopsis

Possessors of a widely recognized, positively valued and well-underpinned brand, archaeologists need to take more seriously the appeal of their work and its relationship to society and popular culture.

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More Information

Format: Paperback
Pages: 196
Edition: 1
Publisher: Routledge
Published: 30 Mar 2007

ISBN 10: 1598741799
ISBN 13: 9781598741797