by Barry H . Cohen (Author), Barry H . Cohen (Author)
Advertising is critical for garnering exposure, and GBP, for a business. Yet, done incorrectly, advertising can miss the mark with the very customers a business is hoping to attract
Format: Paperback
Pages: 272
Publisher: Adams Media
Published: 27 Oct 2006
ISBN 10: 1598690825
ISBN 13: 9781598690828