10 Ways to Screw Up an Ad Campaign: A Guide to Planning and Creating Advertising That Works

10 Ways to Screw Up an Ad Campaign: A Guide to Planning and Creating Advertising That Works

by Barry H . Cohen (Author), Barry H . Cohen (Author)

Synopsis

Advertising is critical for garnering exposure, and GBP, for a business. Yet, done incorrectly, advertising can miss the mark with the very customers a business is hoping to attract

$21.93

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1 in stock

More Information

Format: Paperback
Pages: 272
Publisher: Adams Media
Published: 27 Oct 2006

ISBN 10: 1598690825
ISBN 13: 9781598690828