by Michael Cross (Author)
Social networks, particularly public ones, have become part of the fabric of how we communicate and collaborate as a society. With value from micro-level personal networking to macro-level outreach, social networking has become pervasive in people's lives and is now becoming a significant driving force in business. These new platforms have provided new approaches to many critical enterprise functions, including identifying, communicating, and gathering feedback with customers (e.g., Facebook, Ning); locating expertise (e.g., LinkedIn); providing new communication platforms (e.g., Twitter); and collaborating with a community, small or large (e.g., wikis). However, many organizations have stayed away from potential benefits of social networks because of the significant risks associated with them. This book will help an organization understand the risks present in social networks and provide a framework covering policy, training and technology to address those concerns and mitigate the risks presented to leverage social media in their organization. The book also acknowledges that many organizations have already exposed themselves to more risk than they think from social networking and offers strategies for dialing it back to retake control.
Format: Illustrated
Pages: 346
Edition: Illustrated
Publisher: Syngress
Published: 15 Nov 2013
ISBN 10: 1597499862
ISBN 13: 9781597499866
Book Overview: Social networks have become part of the fabric of how we communicate and collaborate as a society. Be prepared to adopt them securely across the enterprise.