Implicit Measures of Attitudes

by NorbertSchwarz (Editor), Bernd Wittenbrink (Editor)

• New

  Hardcover
  2007

  $52.05

  Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation.