The Ultimate Marketing Plan: Find Your Hook, Communicate Your Message, Make Your Mark

The Ultimate Marketing Plan: Find Your Hook, Communicate Your Message, Make Your Mark

by Dan Kennedy (Author)

Synopsis

More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows readers how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help readers position their product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.

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More Information

Format: Paperback
Pages: 240
Edition: 3rd Revised edition
Publisher: Adams Media Corporation
Published: 28 Jul 2006

ISBN 10: 1593374968
ISBN 13: 9781593374969

Author Bio
Dan S. Kennedy is president of Kennedy's Inner Circle, and has been writing sales letters for over twenty years for both large and small businesses. He is also a popular speaker on marketing and sales issues. His popular newsletter, The No B.S. Marketing Letter, reaches thousands of people in the U.S. and Canada while his Web site receives more than 10,000 dedicated visitors a month.