by Barbara Weltman (Author), KaraGordon (Author), ShirleyMuse (Author)
So, you've got eBay ambitions. Do you want to become a full-time seller or make money from a sideline business to supplement existing income? Millions of new sellers will list their wares on eBay this year alone. But 41% of all listings never sell. And putting an ad for an antique teddy bear on eBay is no guarantee that it will sell or that a hoped-for business will succeed. The Complete Idiot's Guide (R) to Starting an eBay Business will guide readers-step-by-step-in creating the eBay business they've dreamed of. It will help them understand what's involved in running an eBay business and how to go out about it. * Covers the basics of eBay, the auction process, and getting your business down on paper, including record keeping, accounting, taxes, insurance, legal issues, and other details you need to know. * Helps the reader determine what to sell, how to value and price it, and the details of working with services like PayPal and how to organise fulfillment.* Contains new information on fraud and how to protect yourself and your business.* Gives readers the ins and outs of the biggest growing areas of eBay business-sourcing, wholesaling, and fixed price sales.* Includes a special business troubleshooting section focuses on issues affecting your business as eBay grows-cutting through the competition; improving your margins; changing strategies; improved advertising and promotions; and more.Part 1: There's No Business Like eBay BusinessChapter 1: Why start an eBay business?Chapter 2: Barebones startupChapter 3: The ABCs of eBay Part 2: Your stock in trade Chapter 4: What should you sell?Chapter 5: Valuing your itemsChapter 6: Where to find inventoryPart 3: Making It Work Chapter 7: Selling-Part 1Chapter 8: Selling-Part 2Chapter 9: Customer serviceChapter 10: Packing and shippingChapter 11: Marketing miraclesChapter 12: Protecting your business from fraudChapter 13: International salesPart 4: Running your businessChapter 14: Keeping books and recordsChapter 15: Keeping it legalChapter 16: Prepare for CatastropheChapter 17: Cutting in Uncle SamChapter 18: Getting paidPart 5: Taking things to the next levelChapter 19: Building credibilityChapter 20: Taking on helpChapter 21: Using auction management tools Chapter 22: Raising money to grow your businessPart 6: Getting Personal Chapter 23: Working from homeChapter 24: Part-time to full-timeChapter 25: Learning and growingPart 7: Troubleshooting Your eBay BusinessChapter 26: I have too much competition.Chapter 27: I end up spending more money getting noticed than I make on my sales.Chapter 28: I have to drop my prices to compete.Chapter 29: I may have to take my business off eBay to make more money.Chapter 30: How do I figure out how to take this to the next level?
Format: Paperback
Pages: 336
Publisher: Alpha Books
Published: Mar 2005
ISBN 10: 1592573339
ISBN 13: 9781592573332