Trading Up (Revised Edition): Why Consumers Want New Luxury Goods . . . and How Companiescreate Them

by Michael Silverstein (Author), Michael Silverstein (Author), Neil Fiske (Author)

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Hardcover
2004
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Format: Hardcover
Pages: 320
Edition: Rev Upd
Publisher: Portfolio
Published: 29 Dec 2004
ISBN 10: 1591840805
ISBN 13: 9781591840800

Trading Up (Revised Edition): Why Consumers Want New Luxury Goods . . . and How Companiescreate Them

Used

$3.44

$3.44

More Information