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Trading Up (Revised Edition): Why Consumers Want New Luxury Goods . . . and How Companiescreate Them

Trading Up (Revised Edition): Why Consumers Want New Luxury Goods . . . and How Companiescreate Them

by Michael Silverstein (Author), Michael Silverstein (Author), Neil Fiske (Author)

$4.23

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1 in stock

More Information

Format: Hardcover
 Pages: 320
 Edition: Rev Upd
 Publisher: Portfolio
Published: 29 Dec 2004
ISBN 10: 1591840805
ISBN 13: 9781591840800