Trading Up : Why Consumers Want New Luxury Goods - and How Companies Create Them

by Neil Fiske (Author), Michael J. Silverstein (Author)

New
Illustrated
2008
$18.79
Used
Hardcover
2004
$3.25

$18.79

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1 in stock

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Format: Illustrated
Pages: 320
Edition: Illustrated
Publisher: PORTFOLIO
Published: 02 Aug 2008
ISBN 10: 1591840708
ISBN 13: 9781591840701

Trading Up : Why Consumers Want New Luxury Goods - and How Companies Create Them

New

$18.79

Used

$3.25

$18.79

More Information