Trading Up : Why Consumers Want New Luxury Goods - and How Companies Create Them

Trading Up : Why Consumers Want New Luxury Goods - and How Companies Create Them

by Neil Fiske (Author), Michael J. Silverstein (Author)

$13.34

Save:$1.86 (12%)

Quantity

5 in stock

More Information

Format: Illustrated
Pages: 320
Edition: Illustrated
Publisher: PORTFOLIO
Published: 02 Aug 2008

ISBN 10: 1591840708
ISBN 13: 9781591840701